To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.
1. Colonel Tribune—Launched in 2008, Colonel Tribune is the social media avatar of the Chicago Tribune. With more than 845,000 followers, the Colonel has generated more Twitter followers than The Washington Post, The Wall Street Journal and USA Today. His […]
Facebook made a couple of exciting announcements last week about its new features and functionality, including the ability for users to download and save their own profile information, and a dashboard that offers more control over applications.
An ad for white out. Sound exciting? Not really.
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?