Craig Kanalley is the Huffington Post’s senior editor of traffic and trends. Previously Craig launched BreakingTweets.com and taught the nation’s first college class about Twitter. We recently spoke with Craig via email about how to use Twitter effectively during breaking news stories.
The 435 Digital blog is our resource to help you strengthen your online presence through social media for profit. We constantly get asked questions on different topics we have written about and even those we haven’t. To help you better understand the vast and sometimes crazy world of social media, we have decided to dedicate […]
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
“Social Media ROI” is the phrase on every marketer’s lips these days. It’s understandable; as more companies devote more of their budgets to social media, the question of what it means for your company’s bottom line becomes more of a priority.