Beginning March 1, 435 Digital will offer seminars for the public on both social media and SEO. All of the seminars are held at Tribune Tower in downtown Chicago and are capped at 25 people to ensure an intimate learning environment.
Similar to how Google first used PageRank to determine the relevancy, authority and popularity of web pages on the Internet, Facebook uses what it calls EdgeRank to determine which content should appear at the top of a particular user’s news feed when he or she logins to Facebook.
Chicago’s historic blizzard created a new kind of opportunity. Thanks to the rising popularity of social media, several local hotels were able to identify, reach out to and ultimately help stranded travelers. Here’s their advice.
Scott Kleinberg manages @RedEyeChicago, which has more than 30,000 followers and is used to gather news, tips and photos for the newspaper.
We recently spoke with Scott about how he’s created community around @RedEyeChicago and how businesses can use Twitter effectively.
At its core, social media is about authenticity, transparency and community. The same can be said for family-owned businesses that go back generations.