Tag Archives: ROI

Retailers meet the future: while apps loom, SEO reigns

Retailers have been scratching their heads wondering what the brouhaha is about  smart phone apps. Scratch no longer. Google Wallet and American Express/Foursquare have taken the lead and are showing retailers what it looks like to link automatic discounts with real life items. Google Wallet, announced May 26, is a partnership between Citi, MasterCard, First […]