Tag Archives: Key Performance Indicators

Website Traffic as a KPI: Pros and Cons

KPI target

Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key performance indicator (KPI). “Traffic,” in general, means the number of people that are visiting your […]