This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN.
To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.
It happened to Pepsi and to Tropicana. Now it’s happening to Gap.