Unlike traditional forms of advertising, social media is designed around interaction. Creating your actual Facebook page is easy—especially with 435′s help! It is building an online community that gets complicated.
Facebook made a couple of exciting announcements last week about its new features and functionality, including the ability for users to download and save their own profile information, and a dashboard that offers more control over applications.
It happened to Pepsi and to Tropicana. Now it’s happening to Gap.
Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD, some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone.
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?