Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
“Social Media ROI” is the phrase on every marketer’s lips these days. It’s understandable; as more companies devote more of their budgets to social media, the question of what it means for your company’s bottom line becomes more of a priority.
A common question I get from companies about Facebook is “what’s best for us? A Facebook profile, Group or fan page?” The answer has changed in the last couple of years.