Tag Archives: Authenticity

Brand, reputation and social media

Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of  public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of […]

Video: We Gon Find You

New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top 100 list garnering $1.29 a download.