Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. […]
New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and […]
When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral?