Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of […]
New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top 100 list garnering $1.29 a download.
When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral?