3 tips for better headline writing

Studying print journalism in college, I learned a lot about headline writing – how to be precise, how to keep the word count down, how to quadruple check name spellings, etc. But it wasn’t until I stepped into the digital realm that I truly grasped the importance of a good headline. Obviously editorial headlines differ […]

Facebook Updates Contest Rules

A few weeks ago, Facebook decided to update their ‘Page Terms’. Essentially, they’ve made it much simpler for a business of any size to create and administer promotions on Facebook. Before this update, page administrators would have to use a third party app to run a sweepstakes and/or contest, but Facebook recently came out with […]