SES Chicago 2013 – Follow, Reach, Convert: Innovative Retargeting & Remarketing

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Dave Rohrer, Senior SEO Strategist, Covario Speakers: Kimm Lincoln, Senior Director, Digital Marketing, Nebo Agency Lauren Vaccarello, VP Marketing, AdRoll The area of retargeting […]

SES Chicago 2013 : Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Dave Rohrer, Senior SEO Strategist, Covario Speakers: Jeff Feldman, Director of Business Development & Strategy, Adobe Lisa Williams, Director of Digital Marketing Strategy, Search […]

Looking for an Easier Method of Attracting Reviews to your Google Plus Local Page?

When I worked as an in-house SEO I had trouble getting clients over to various review platforms. Although clients were happy with our services, they had trouble tracking down review sites and rating our business. We tried coupons, begging, extortion, and came pretty close to kidnapping.  We finally resorted to emailing direct links straight to […]