5 Holiday Tips For Paid Search

  Black Friday kicks of the holiday shopping season in less than 48 hours (and for some stores, even less than that). Any experienced deal-hunter will tell you that getting what you want isn’t as easy as showing up to a store just as they open and expecting to walk away with every item checked […]

435 Digital Talks Digital Marketing with Loyola Students

Lead by Loyola alum and PPC Specialist, Rebecca Heithoff, the 435 Digital team recently visited Loyola University’s Alpha Kappa Psi Professional Business fraternity to talk about the digital marketing industry. With representatives from our SEO, social media, paid search, content, and account management departments, the students were invited to pick our brains on a variety […]

Instead of Focusing on Hummingbird, Learn How to Focus on the Customer to Fly Like an Eagle

There has been plenty of talk regarding Google’s new hummingbird algorithm. Does this impact your customer interactions? In the long run, likely yes. Should you hyper-focus on it? Probably not. All one needs to think about is the reason that Google made this change, increases in voice driven mobile queries where it now receives all […]