Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD, some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone.
Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome.
The average Facebook fan is worth about $149.00 to your business.
A new report shows Chicago as the 13th most social media-active city in the U.S. According to the Social Business Report, conducted by sales and marketing database firm NetProspex, 12 other cities are more connected via social media than the [...]
Non-profit organizations were among some of the earliest to start innovating with social media. So it’s no wonder that the for-profit community sees opportunity here.