Social media can be the quickest way to drive the popularity aspect of SEO, explains Brent D. Payne. That’s because social media drives a lot of links to your website or webpage quickly. The links may also have some authority to them, but usually it’s just a high number of links of lower value.
Could the Flesh-Kincaid Score, or reading level, of content play a big factor in SEO?
Yes, says Brent D. Payne, 435 Digital’s SEO and social media director.
Beginning March 1, 435 Digital will offer seminars for the public on both social media and SEO. All of the seminars are held at Tribune Tower in downtown Chicago and are capped at 25 people to ensure an intimate learning environment.
Similar to how Google first used PageRank to determine the relevancy, authority and popularity of web pages on the Internet, Facebook uses what it calls EdgeRank to determine which content should appear at the top of a particular user’s news feed when he or she logins to Facebook.
One of the most important elements of SEO is keeping up with the latest changes and trends within the industry.
Brent D. Payne recently presented at SES Accelerator San Diego on a new kind of SEO tool. Here is his complete presentation.