Archive | Reputation Management

The Good, the Bad, and the Ugly: Dealing with Customer Reviews Online

Negative Customer Reviews, Positive Customer Reviews

By Sarah Reid You’ve taken the time to verify your local accounts (Google Plus Local, Bing Local, etc.), optimized your pages with pictures and complete business information, and you’re excited to watch the reviews roll in. Despite all of your effort so far, this is usually where things can get caught up for various reasons, […]

Brian Solis: What the C-suite can learn from connected consumers

OK. I’ll admit it. I have a Tiger Beat crush on Brian Solis. That’s because Solis is one of the smartest people around when it comes to social media and its power to reshape our world. Solis has been in technology public relations since 1991. He began working with message boards, communities and early blogs in […]

Public Parts: Rules for the Radically Public Company

These rules for a radically public company are excerpted and adapted from Jeff Jarvis new book, Public Parts. You’ll be hearing more about Jarvis and his book here, but in the meantime I’ll offer some food for thought. A few questions to ask yourself. Could your company be this radical? At this point in time, […]