It is essential to develop a content strategy for your online marketing campaign. We recently spoke with the authors of The Content Rules about why content strategy is so important and what steps every business should take.
Starting this week, we will profile local businesses whose digital strategy stands out. We’ll find out what worked, what didn’t work and what lessons you can apply to your own digital strategy.
This business is so small, that it doesn’t even have a brick-and-mortar storefront. But that hasn’t stopped Time Magazine from naming it a success or both Bon Appétit and Food & Wine from heaping on the awards. Newsweek even dubbed the business America’s first viral eatery.
Increasingly, local businesses are opening their doors online. Yet they are making a lot of mistakes in the process.
We talked to consultant Mel Taylor to learn what 10 mistakes your business can avoid online.