We are a discriminating audience, a bit like fact pickers, rummaging around the new and traditional information streams to find the treasures, the useful bits of news about local business, a new Pew report has found. In a nudge to local businesses not yet active in Internet marketing, Pew reports that the Internet is the […]
Local brick and mortar businesses can find an affordable alternative to Groupon and Living Social in self-serve daily deals. Firms providing this service include North Social, Public Deals, Pageable, and Buckaroo. Groupon itself is offering a self-serve deal named Groupon Stores, but it’s had problems getting started. Here’s an interesting conversation about local merchant self-serve […]
If you are a business with something to sell, using social media is a sweet spot for you. A headline surfaced in US Today July 29 about a survey of 10,000 small business owners that found more than half plan to develop a social presence in the next three months. USA Today said: At the […]
Retailers have been scratching their heads wondering what the brouhaha is about smart phone apps. Scratch no longer. Google Wallet and American Express/Foursquare have taken the lead and are showing retailers what it looks like to link automatic discounts with real life items. Google Wallet, announced May 26, is a partnership between Citi, MasterCard, First […]
Today Yelp, the social network for local business reviews, launched its first Yelp Deal in Chicago. Chicago is home to Groupon, the deal-of-the-day website that is now reportedly valued at $15 billion.