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Archive | Online Marketing

How local merchants can self-serve daily deals

Local brick and mortar businesses can find an affordable alternative to Groupon and Living Social in self-serve daily deals. Firms providing this service include North Social, Public Deals, Pageable, and Buckaroo. Groupon itself is offering a self-serve deal named Groupon Stores, but it’s had problems getting started. Here’s an interesting conversation about local merchant self-serve […]

Retailers meet the future: while apps loom, SEO reigns

Retailers have been scratching their heads wondering what the brouhaha is about  smart phone apps. Scratch no longer. Google Wallet and American Express/Foursquare have taken the lead and are showing retailers what it looks like to link automatic discounts with real life items. Google Wallet, announced May 26, is a partnership between Citi, MasterCard, First […]