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Archive | Online Marketing

Google brands a powerful search and share for local biz

Google announced its Google brand pages Nov. 7 and you can find plenty of instructions and analytical writings about what works and what doesn’t. For an excellent account of how to get started, check out SearchEngineLand’s Danny Sullivan’s initial and follow up posts. Setting up a brand page itself is pretty simple. Google brands is experiencing […]

Brian Solis: What the C-suite can learn from connected consumers

OK. I’ll admit it. I have a Tiger Beat crush on Brian Solis. That’s because Solis is one of the smartest people around when it comes to social media and its power to reshape our world. Solis has been in technology public relations since 1991. He began working with message boards, communities and early blogs in […]

Public Parts: Rules for the Radically Public Company

These rules for a radically public company are excerpted and adapted from Jeff Jarvis new book, Public Parts. You’ll be hearing more about Jarvis and his book here, but in the meantime I’ll offer some food for thought. A few questions to ask yourself. Could your company be this radical? At this point in time, […]