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Archive | Online Marketing

Content Marketing Strategies: Repurpose Content with Slideshare

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Repurpose Content with Slideshare In my last blog post I provided an introduction, definition and guide to one of the hottest topics in the B2B Marketing space: Content Marketing. In that post titled Content Marketing: The Engine that Drives B2B Marketing I noted that you’ll want to consider ways to repurpose existing content to make […]

Content Marketing: The Engine that Drives B2B Marketing

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Why Content Marketing? Every few years there are ideas that significantly dominate the “internet marketing” discussion. Mobile Marketing and Social Media Marketing are examples, and today the topic at the forefront of nearly every B2B (business to business) marketing discussion is Content Marketing. David Kirkpatrick, Senior Reporter at MarketingSherpa recently wrote, “According to research from […]

Instagram For Online Marketing

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What Instagram Can Do for your Online Marketing Does your brand have a presence on Instagram? Are you missing out on 80 million active users by not being on it? Instagram is an Internet-based program that allows people to share pictures with others for free. Users upload pictures they take from their iPhones and Android […]

What We’re Reading: Wednesday, September 19, 2012

It’s Hump Day here in the Windy City, and, as always, we’re reading up on all things digital marketing. Here’s a quick look at what’s grabbed our attention today: If you haven’t already heard, the release of iOS6 for Mac products will be missing a very important app – YouTube. Don’t fret, just because your […]