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Archive | Mobile

Mobile Content = Web Content

web-future-devices

So you need to provide a good experience of your site on all devices, including mobile. Where do you begin? Somewhere you’ve heard the idea that you should provide different or less content on your mobile view than on your full site view. That misperception stems from the idea that people going online on a […]

SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem

Mobile Marketing Research

This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing […]