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Archive | Digital Marketing

SES Chicago 2013: Website Migration and Your SEO Strategy

Simon Heseltine, Director of Audience Development at AOL, and Dave Rohrer, Senior SEO Strategist at Covario, gave a great presentation about website migrations yesterday at SES Chicago. The key take-aways: 1. There’s no such thing as over-preparation 2. Close post-migration monitoring is a must 3. You have to balance SEO and user experience Pre Migration: […]

SES Chicago: Driving Business Value with a Social and Content Master Plan

With real-time access to information readily available at our fingertips, we are constantly inundated with content. Content has become the center of our social universe so much so that brands now have to act more like media outlets in order to reach consumers. Not that they are necessarily producing breaking news, but brands are the […]

SES Chicago 2013 – Follow, Reach, Convert: Innovative Retargeting & Remarketing

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Dave Rohrer, Senior SEO Strategist, Covario Speakers: Kimm Lincoln, Senior Director, Digital Marketing, Nebo Agency Lauren Vaccarello, VP Marketing, AdRoll The area of retargeting […]