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Archive | Branding

Storify adds value to events with social media curation

The Weather Channel, which usually posts out-of-context and alarming footage of severe weather events worldwide, is effectively adding value to its coverage by using social media curation tool Storify to show the effects of historic flooding in the Northeastern United States. As Natan Edelsburg reports on Lost Remote, TWC Editorial Meteorologist Tim Ballisty has been […]