Archive | Branding

Brian Solis: What the C-suite can learn from connected consumers

OK. I’ll admit it. I have a Tiger Beat crush on Brian Solis. That’s because Solis is one of the smartest people around when it comes to social media and its power to reshape our world. Solis has been in technology public relations since 1991. He began working with message boards, communities and early blogs in […]

Public Parts: Rules for the Radically Public Company

These rules for a radically public company are excerpted and adapted from Jeff Jarvis new book, Public Parts. You’ll be hearing more about Jarvis and his book here, but in the meantime I’ll offer some food for thought. A few questions to ask yourself. Could your company be this radical? At this point in time, […]

Biggest nonprofits aren’t necessarily best at social media

Craig Newmark, founder of Craig’s List, published an infographic Oct. 13 showing social media use by the 50 largest US nonprofits as ranked by revenue reported to the Nonprofit Times.  The survey was done as part of  CraigConnects, which is Craig’s initiative to connect the world for the common good. With tools like WordPress, Joomla and […]

Is squeaky clean for FTC next wave in social media branding? Hope so.

If you find it hard to trust the product information you find through the blogs, Twitter feeds and video of the Web, then the full transparency mission of will resonate with you. If you are a brand playing wait-and-see on social media marketing because you fear regulation, might be  a solution for you. […]