Archive | Blogging

SES Chicago 2013 : Badass Blogging: Best Practices to Enhance Your Customer Reach

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Anna Lee, Conference Producer, SES Conference & Expo Speakers: Dan Cristo, Director of SEO Innovation, Catalyst Online Dan’s presentation was dynamic and exciting. Dan […]

3 tips for better headline writing

Studying print journalism in college, I learned a lot about headline writing – how to be precise, how to keep the word count down, how to quadruple check name spellings, etc. But it wasn’t until I stepped into the digital realm that I truly grasped the importance of a good headline. Obviously editorial headlines differ […]

Is squeaky clean for FTC next wave in social media branding? Hope so.

If you find it hard to trust the product information you find through the blogs, Twitter feeds and video of the Web, then the full transparency mission of will resonate with you. If you are a brand playing wait-and-see on social media marketing because you fear regulation, might be  a solution for you. […]