Brent D Payne, SEO and Social Media Director for 435 Digital, explains how small businesses can use Google Anayltics to understand their website’s statistics.
The 435 Digital blog is our resource to help you strengthen your online presence through social media for profit. We constantly get asked questions on different topics we have written about and even those we haven’t. To help you better [...]
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
“Social Media ROI” is the phrase on every marketer’s lips these days. It’s understandable; as more companies devote more of their budgets to social media, the question of what it means for your company’s bottom line becomes more of a [...]