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SES Chicago 2013: Website Migration and Your SEO Strategy

Simon Heseltine, Director of Audience Development at AOL, and Dave Rohrer, Senior SEO Strategist at Covario, gave a great presentation about website migrations yesterday at SES Chicago. The key take-aways: 1. There’s no such thing as over-preparation 2. Close post-migration monitoring is a must 3. You have to balance SEO and user experience Pre Migration: […]

3 tips for better headline writing

Studying print journalism in college, I learned a lot about headline writing – how to be precise, how to keep the word count down, how to quadruple check name spellings, etc. But it wasn’t until I stepped into the digital realm that I truly grasped the importance of a good headline. Obviously editorial headlines differ […]