Archive by Author

Content Marketing Strategies: Repurpose Content with Slideshare

Slideshare Image

Repurpose Content with Slideshare In my last blog post I provided an introduction, definition and guide to one of the hottest topics in the B2B Marketing space: Content Marketing. In that post titled Content Marketing: The Engine that Drives B2B Marketing I noted that you’ll want to consider ways to repurpose existing content to make […]

Content Marketing: The Engine that Drives B2B Marketing

Content Marketing Image

Why Content Marketing? Every few years there are ideas that significantly dominate the “internet marketing” discussion. Mobile Marketing and Social Media Marketing are examples, and today the topic at the forefront of nearly every B2B (business to business) marketing discussion is Content Marketing. David Kirkpatrick, Senior Reporter at MarketingSherpa recently wrote, “According to research from […]