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Review of SEO Software is an all-in-one, do-it-yourself SEO tool, much like RavenTools. You create an account, under which you can manage several “projects,” or websites, and it does lots of things for you like check your on-page and technical optimization, track chosen keywords, show you your back links, help you with keyword research, and compare your progress […]

Website Traffic as a KPI: Pros and Cons

KPI target

Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key performance indicator (KPI). “Traffic,” in general, means the number of people that are visiting your […]