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SES 2012: Meaningful SEO Performance Metrics

Aaron Friedman, SEO Manager for Spark moderated this panel featuring Ryan Jones, SEO Manager of Sapient and Chris Keating, VP, SEO and Conversion Optimization at Performics. Ryan talked about the importance of goals. He suggested measuring what makes sense, not just things that are measurable. He defined the following as viable SEO goals: Sales Leads […]

SES 2012: SEO 2013 – The Future of Search

Wednesday morning’s session was packed, and featured some SEO heavy hitters, inluding: Moderator: Dana Todd, Vice President of Performance Innovation, Performics Bruce Clay, President, Bruce Clay, Inc. Dan Cristo, Director of SEO Innovation, Catalyst Online Andrew Delamarter, Director of Search Marketing, HUGE, Inc. Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink […]

SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem

Mobile Marketing Research

This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing […]

SEO For Small Business: First Steps

SEO Garden

Careful preparation maximizes the growth of your SEO garden. You own a small- to medium-sized business. You’ve heard enough about search engine optimization (SEO) that you’ve decided to go for it. People search the internet before making a purchase, and you’d like to turn that into profit. At this point, you’d like to find out: […]