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Instead of Focusing on Hummingbird, Learn How to Focus on the Customer to Fly Like an Eagle

There has been plenty of talk regarding Google’s new hummingbird algorithm. Does this impact your customer interactions? In the long run, likely yes. Should you hyper-focus on it? Probably not. All one needs to think about is the reason that Google made this change, increases in voice driven mobile queries where it now receives all […]

SES Chicago 2013 : Badass Blogging: Best Practices to Enhance Your Customer Reach

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Anna Lee, Conference Producer, SES Conference & Expo Speakers: Dan Cristo, Director of SEO Innovation, Catalyst Online Dan’s presentation was dynamic and exciting. Dan […]

SES Chicago 2013 – Follow, Reach, Convert: Innovative Retargeting & Remarketing

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Dave Rohrer, Senior SEO Strategist, Covario Speakers: Kimm Lincoln, Senior Director, Digital Marketing, Nebo Agency Lauren Vaccarello, VP Marketing, AdRoll The area of retargeting […]

SES Chicago 2013 : Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media

The following is live blog content from Search Engine Strategies Chicago 2013. It is captured on a best efforts basis and should be considered a brief snapshot of what occurred. Moderator: Dave Rohrer, Senior SEO Strategist, Covario Speakers: Jeff Feldman, Director of Business Development & Strategy, Adobe Lisa Williams, Director of Digital Marketing Strategy, Search […]