Facebook made a couple of exciting announcements last week about its new features and functionality, including the ability for users to download and save their own profile information, and a dashboard that offers more control over applications.
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
A new report shows Chicago as the 13th most social media-active city in the U.S. According to the Social Business Report, conducted by sales and marketing database firm NetProspex, 12 other cities are more connected via social media than the […]
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
Non-profit organizations were among some of the earliest to start innovating with social media. So it’s no wonder that the for-profit community sees opportunity here.