Sydny Layne


How’d you get to where you are today, working at 435 Digital?

Having initially started off pursuing a career in public relations, I immediately saw the value in Social Media and I’ve had a growing passion for it ever since my internships in college. After graduating from Indiana University, I had the opportunity to expand my knowledge of the digital world by taking on a marketing position where I helped grow a global professional services firm’s brand through developing their digital presence. Understanding the impact that social media and digital marketing can have on brands both large and small, I wanted to nurture my passion for social media and continue to help businesses achieve success. After hearing about the opportunity at 435 digital, I knew it would be the perfect place.

What is your favorite YouTube video?

I’m a huge fan of Sofia Grace and Rosie.

Who is your favorite person to follow on Twitter and why?

I love @ThoughtCatalog’s variety of both hilarious and thought-provoking content and I like following @mashable for industry-related news, but I’m a huge sports fan so I’m always paying attention to what @ESPN has to say.

What is your favorite thing about Chicago?

The people, the food and definitely the summers. There is nothing like Chicago in the summer time.

Twitter/LinkedIn Info

Twitter: @sydnylayne

What do you love about your role as a Social Media Specialist at 435 Digital?

I love that social media is continuously evolving and the challenge that comes along with bringing creativity into an ever-changing environment. I really enjoy working with clients in a variety of industries to develop social media strategies that are unique to their specific needs. But I have to say, my favorite part of working at 435 Digital is the creative and innovative environment and having the opportunity to work with such talented people.