Review of WebMeUp.com SEO Software

WebMeUp.com is an all-in-one, do-it-yourself SEO tool, much like RavenTools. You create an account, under which you can manage several “projects,” or websites, and it does lots of things for you like check your on-page and technical optimization, track chosen keywords, show you your back links, help you with keyword research, and compare your progress against your competitors.

Executive Summary

Overall, I found Webmeup to be fairly straightforward to use. It’s similar to other all-in-one SEO tools like RavenTools, with a lot of the same functionality and usefulness. It had several interesting features that I liked, such as the competitor discovery, the landing page tracker, and the backlinks profile layout. There are also a lot of well-written descriptions of why and how each element reported on is useful to SEO. However, it was missing some key functionality, like the ability to customize the amount and type of information in the reports, and was a little lacking in the thoroughness of the site auditor.

While it probably won’t induce me to switch from RavenTools, it would be a great tool for someone who doesn’t already have an all-in-one SEO tool subscription, someone on a tighter budget, or someone more new to SEO.

Pros:

  • Competitor discovery tool
  • Ability to track and report on landing pages in detail
  • Backlink tool is well laid out and sorts backlinks in a meaningful way
  • Flexible pricing options can help you only pay for what you need, great for smaller companies
  • Free trial

Cons:

  • Reports can be whitelabeled, but not customized
  • Site auditor not as thorough as some others
  • There’s a hard cap of 100 website profiles per account
  • In the high-volume agency range, price is more expensive than similar tools
  • The software seems to run a little slow

For a more detail on each of these, keep reading.

Cost of webmeup.com’s SEO tools:

WebMeUp comes with 4 plan packages, as well as an option to make a custom plan. The four plan packages are Starter, Basic, Standard, and Expert. The main differences between the plans involve the number of projects you can include in one account, the number of pages that can be crawled by their analyzer, the number of competitor links you can research, the number of keywords you can track, and the number of landing pages you can have analyzed. The Standard and Expert Plans also come with the keyword discovery add-on, and the ability to white-label the reports that you make.

01_WebMeUp Plan Prices

If none of those plans work for you, there is also the custom plan creator, where you can choose the exact amount that you need for each of those options. For example, if you are working on several small sites, you could choose to have 100 projects per account, but only 1000 pages crawled per project. Or, if you only care about your rankings in Google and Bing, you could choose to only track 2 search engines. If your chosen plan adds up to more than $50, you also get keyword research and white-labled reports for free.

02_Custom Plan Calculator

All-in-all, I would say that their prices are somewhat comparable to things like RavenTools – depending on what you use it for, it could either save you or cost you money over other options. The real benefit here is the flexible pricing options, so you’re only paying for exactly how much you use.

03_DashboardCategoriesReview and Features:

WebMeUp is fairly easy to use. There are a number of simple tutorial videos that walk you through the different features available. I thought it seemed easier to navigate than, say, RavenTools, but only marginally so. I can’t speak to how easy it would be to navigate for someone who has never used similar tools before.

Setup is easy and straightforward. Once you enter your website URL, connect your Google Analytics & social media accounts, and enter in a few keywords you’re trying to rank for, you’re good to go. It takes a while to populate all the information about PageRank, keywords you’re ranking for, and the on-page auditor that crawls your site.

The main areas of information it gives you about your site are SEO Factors, Keyword & Rankings, Pages (including site auditor report and lading pages information), Competitors, Backlinks (Summary and Management), Analytics, Social Media, and Reports.

 

04_SEOFactorsSEO Factors: Tracks various overview variables about your site including domain strength, PageRank, backlink total, domain age, site load time, number of pages indexed, & some others. This feels kind of like a miscellaneous category.

Keywords and Rankings: This is where you can track your prized keywords to see how you are ranking over time, compare yourself to competitors, and research new keywords. The tracking tool seems competent enough. The keyword research tool is alright, fairly basic. It pulls keyword suggestions from unspecified “3rd party sources.” It essentially just did some sort of scan and came up with keywords that may or may not be related to your website, which you could add to the tracked keywords if you wanted. Definitely not as useful as some of the more specialized keyword tools out there, but it’s a quick way to add more keywords to track if you’re out of ideas or in a hurry.

05_Keyword Tool

 

06_Search Competitors for Chicago Social Media AgencyOne neat thing you can do is that if you click on one of the keywords you’re tracking, Webmeup will give you a list of the websites that rank for that keyword. If you like, you can easily add any of those websites to your competitor list. It’s a quick way to discover what other sites are ranking for your target keywords, and once you’ve added them as competitors, you get a whole host of information on them as to why they may be outranking you.

Pages: This includes their site auditor and the “Landing Pages” Feature. The site auditor crawls your website and reports back on various SEO-related errors, such as status codes and redirects, page titles and meta descriptions that are missing or too long, broken links, dynamic URLs, and such. It’s very similar to RavenTools’ site auditor. My biggest pet peeve with it was that it did not include images, namely images missing alt text, which is something I use all the time. Otherwise, it’s fairly thorough.

 

07_Site Audit

What I really enjoyed, though, was the “Landing Pages” feature. You can choose to track / pay special attention to certain pages of your website that you think are likely to bring people into your site, such as pages about specific services, product categories, and the like. When you choose a page to track as a “landing page,” Webmeup also has you choose a keyword or two that you think the page should rank for. It then tracks SEO information for the page specifically, such as keyword rankings, PageRank, monthly visits, social shares, and back links. It also lets you know how many times your target keyword(s) can be found in the body, title tag, <h> tags, and meta description. It’s a handy way to track important pages, and to remind yourself to keep them optimized.

08_Landing Pages

Competitors: At a glance, an overview of how you are doing vs your competitors. You also have the ability to dig deeper into your competitors’ stats to see what they may be doing that you could improve on. There is a LOT of information available here, almost an overwhelming amount. It’s kind of nice to have all your competitors’ info on their own little dashboards.

09_Competitors

Backlinks: I’m a fan of the way the backlink profile is laid out. In particular, I like the “By Domain” view, where all the domains that you have a backlink from are listed on the left. You can click each one and it displays all the backlinks you have from that domain on the right. I like this view because this is how I tend to think about backlinks anyways, and MajesticSEO doesn’t sort backlinks like this. You have a lot of other options on how to sort these, and can also sort your links by Google PR, AlexaRank, country,  anchor/alt text, nofollow, and more. The “Management” section under Backlinks allows you to save your favorite links and monitor them.

10_Backlink Tool

11_Backlink Manager tool

Analytics: Basically just a summary of your Google Analytics. I actually really like Google Analytics’ own interface as opposed to a lot of the third-party tools that pull in the data, so webmeup didn’t really impress me all that much here. But if you’re looking for an all-in-one SEO tool, it’s nice to have your analytics in there too, so it’s better that they’ve included this than not.

12_Google Analytics Dashboard

Social Signals: Summaries of how often you show up on Facebook, Twitter, Google+, Delicious, StumbleUpon, and others. Once again, there are other tools that give you much slicker-looking reports on social media interaction, but if you’re looking for an all-in-one tool, this is another must-have.  You can also look at the social statistics for the landing pages that you’re tracking, as well as compare your social stats to the competitors you’ve picked.

13_Social Media

Reports: A decent report manager, with options for setting up scheduled reports, much like RavenTools’ reports function. The reports themselves are thorough, and pretty good-looking summaries of the information that Webmeup provides. However, the big failing here is that there are only 4 report templates: Off-page optimization, on-page optimization, rankings report, and the website optimization report. These are not customizable, as far as I can tell, so you’re stuck with whatever information is included (or not included).

14_Reports

Since I’m only a couple days into the free trial, I haven’t been able to more thoroughly test some of the tracking features, so I may come back and update this near the end of my free trial with some more of the tracking

 

 

 

 

 

 

 

 

 

 

 

 

 

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  • http://www.operationtechnology.com/ Operation Technology

    I’ve been testing WeMeUp software also. Definitely like the backlink user interface and the way it’s laid out. Also like how you can monitor competitors and see any backlink opportunities that may come about. I agree, the software does seem slow and has to build each time you run the software.

  • http://blogdum.com/ shasha acharya

    Nice review Lauren. This tool has some really nice features.

    http://webmeeup.wordpress.com