Introduction to Digital Marketing Class

Carolyn ShelbyIf you’ve been looking ahead to next year’s marketing goals and think that it’s probably time that you focused some energy on digital marketing (hint: It’s been time for several years now), we have some good news for you. 435 Digital’s SEO Director, Carolyn Shelby, will be teaching the Search Engine Optimization portion of an upcoming class entitled “Introduction to Digital Marketing” for 312 Digital on January 22nd, 2013.

About the Introduction to Digital Marketing Class

This 312 Digital course will be taught at the Chicagoland Chamber of Commerce offices at 200 E. Randolph Street in Downtown Chicago. Each of the class sections will last for 2 hours, with 90 minutes going toward lecturing about the topics from the experts. The other 30 minutes is spent in small groups, where you can talk about how to apply what you’ve learned to your business specifically.

The experts will be covering the following topics:

  • Digital Marketing First Steps: Discussing content strategy and keyword research.
  • Search Engine Optimization: Introducing SEO, discussing domains, and covering on-page SEO and off-page SEO.
  • Social Media: Learning how to fit a social media plan into your day, find the right audience, go beyond a like, and capitalizing on results.
  • Marketing Analytics: Introducing analytics, webmaster tools, analytics set up, how to benchmark metrics, and creating a dashboard to organize your data.

This “Introduction to Digital Marketing” class is perfect for anyone wanting to learn more about the various branches of digital marketing. Whether you’re a small business owner, an employee charged with running your company’s online marketing efforts, or a college student who wants to be more competitive in the job marketing with additional digital marketing knowledge, there is valuable info to be gathered from this class taught by industry experts.

Special Savings and Advanced Registration Rates

While you may have missed out on early bird registration, you still have time to catch the advance registration price by January 5th, 2013.

Use the promo code “435Digital” to save $100 off the registration price. Visit 312 Digital’s Eventbrite page to register today.

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  • Raj

    Digital marketing is indeed becoming very important. In my experience, TrainEdge is the best institue,where you can learn as well as you will get work experience in digital.

  • Raj

    The Digital Marketing Training Course is a step-by-step guide to getting your digital marketing career up and running. You will learn how internet marketing fundamentally works and how to use popular tools to bring more qualified traffic to your website.

    There are several digital marketing courses in the market but there is only one which teaches you real world skills and gives you a chance to practice them. This is the most comprehensive digital marketing course covering everything from SEO to Email marketing and tools that professional digital marketers use. The course also covers social media marketing including facebook ads, facebook pages set up and promotion strategies, Vine, Instagram, SnapChat, Yelp, Linkedin and Twitter. There is a separate module on YouTube marketing with live case studies that teach you how to rank your videos high on Youtube.

    You also get the opportunity to promote real products / websites so you can master the concepts by actually implementing them.

    The course is taught by Bing and Google certified professional with over 5 years of digital and mobile marketing experience in India and US markets.


    · 20 Hours Total Duration

    · 6 Classroom Sessions of 2 hours each

    · 4 online sessions of 2 hours each

    · You will also get access to online learning material for six months

    Internship Opportunity:

    · 3 month Internship

    · Promote real product / website

    · Work with a mentor

    · Get Experience letter

    Extra Support:

    · Email support to remove doubts

    · Mentoring support

    · 6 month access to online material

    Course Content:

    · SEO

    · SEM

    · Social Media

    · YouTube

    · Email Marketing

    · Landing Pages

    · Analytics

    · Other Tools used by digital marketers