Minding my own business, and doing some
trolling very important research, I came across this post from Search Engine Journal.
It appears that SEJ had posted some form of politically charged blog entry regarding the availability of firearms on Google, which turned into a flamewar about firearms and politics.
These types of posts are rarely well received following traumatic events like the shootings of the past weekend, but they are more prevalent than one would expect.
Of note in this turmoil is the effort taken by SEJ to control the situation, they removed the offensive material, apologized to the readership and have allowed open discussion amongst their reader base on their Social Media outlets like Facebook. These first steps are crucial, as most readers will appreciate the opportunity to vent their frustrations and have them addressed personally.To anyone who is interested in how reputation management works, I would suggest following this event at Search Engine Journal