Archive | November, 2012

SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem

Mobile Marketing Research

This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing […]