What We’re Reading: Email Marketing Tips And Tricks

We woke up to a beautiful (cold!) Fall day this morning here in Chicago.

As we head into the weekend, here’s a look at what the team at 435 Digital is reading today:

 

Our friends over at Orbit Media are sharing their 5 Email Marketing Secrets today. Think you are maximizing your email campaigns? Check out these easy tips to ensure you are on top of it!

Email marketing is alive and well. In fact, it’s a dominant force online. According to the 2012 Channel Preference Survey, email is the preferred channel for permission-based marketing and sharing content.

Smart marketers love email because it keeps people in the conversion funnel. Not everyone is going to buy or become a lead right away. But when we give them a way to sign up, we can stay connected. That’s why they call it “drip marketing.” Once they’re on the list, we can drip relevant content into their inbox, inviting them to visit again.

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Click through for tips on things like faster list growth, better “open” rates, and mobile friendliness. Really good stuff.

 

Is there any doubt that social media spending by companies is on the rise? Strategy-Business.com says the sky is the limit.

Today, two-thirds of responding companies dedicate 5 percent or less of their digital marketing spending to social media. Within three years, however, 56 percent of responding companies expect to spend 10 percent or more of their digital marketing budgets on social media, and 28 percent expect the figure to exceed 20 percent.

Companies aiming to take full advantage of this expanding social media spending need to scale three important capabilities: community management, content development, and real-time analytics. For innovators like Burberry, these capabilities are most often combined as a mutually reinforcing system operating under the leadership of the marketing function. (In Burberry’s case, the company’s creative and design leadership are involved as well.)

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If you work in or spend money on social media as part of your business, you can’t help but love to read these kinds of articles. While social media has gotten a bad rap from some companies of late (mostly because it’s sometimes difficult to measure the effect a social media strategy has on a brand’s bottom line), the creativity that industry leaders, like Burberry, continue to invoke in their social media campaigns is inspiring.

 

Planning your Halloween costume? This app costume is not for the faint of heart!

Who thought of this, a rocket scientist? Well, yes. It started with an idea last year by NASA/JPL engineer Mark Rober, who built perhaps one of the most creative Halloween costumes ever.

Using two iPad 2s and a shirt with perfectly placed holes in the front and back, he secured one of the iPads to the front of the shirt and one in the back. The iPad in the back used its FaceTime camera (facing toward the rear) to wirelessly deliver video to the iPad in the front.

The result? It looked like you could see through a gaping, bloody hole in the guy’s midsection. It was a great idea, but if you didn’t happen to have two iPads lying around or generous pals, this costume would have cost you more than $1,000:

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We’ll be the first to admit that the costume ideas in the video that accompanies the piece are way cool (bad guy from Scooby Doo picture frame for the win!), but the term “iWound,” begs the question of whether or not we need to create some sort of government agency to put some restrictions on how many words, exactly, techies are allowed to put “i” in front off.

 

Have a great weekend!

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