SEO For Small Business: First Steps

Careful preparation maximizes the growth
of your SEO garden.

You own a small- to medium-sized business. You’ve heard enough about search engine optimization (SEO) that you’ve decided to go for it. People search the internet before making a purchase, and you’d like to turn that into profit. At this point, you’d like to find out:

  • What can I expect from an SEO agency?
  • How do I start the SEO process?

When choosing an SEO agency, I recommend asking a lot of questions. The more questions the better.

  • Ask to meet the team that will be working on your site.
  • Ask about some of their other clients.
  • Ask about their process. Make sure you understand the plan of attack.
  • Ask what you or your in-house people need to participate in or can contribute to ensure the process is smooth and successful.

Make a point to get involved. Your relationship with your SEO agency is not a set it and forget it situation. Water your SEO garden and watch it grow; ignore it and it may wither away.Wilted SEO flower

Beginning the SEO Engagement

At the onset of every SEO engagement, our agency will review your current website. This is called an audit. An audit can tell you what the SEO value of your current site is, determine its strengths and weakness and give us (and you) an accurate assessment of what we have to work with. Auditing your website sets the SEO strategy for the future, and can help determine if an entirely new website is necessary or recommended.

There are a few things you should have on hand to prepare for the audit. Here are 5 important pieces of information:

  • Where your website is hosted (GoDaddy, BlueHost, 1and1, for example)
  • The password for your web hosting
  • Where your domain name is registered (GoDaddy, for example)
  • The password for that domain registration
  • If you have analytics on your site, the password for that

It is difficult to perform a thorough audit without this information.

One question you want answered from the start is: How do we know when SEO is working? SEO success can show itself in a few ways:

  • More traffic to your site
  • Sales leads
  • More online sales
  • More/greater diversity in the keywords that are driving traffic to your site
  • More pages in the index
  • Higher keyword rankings

Be aware that higher keyword rankings don’t always mean more business. Be sure to discuss your goals and expectations thoroughly with your SEO agency. Your SEO goals should support or advance your overall business goals.

SEO watering can
These are just a few things to get your SEO started out right. Now, plant your SEO seeds and watch them grow!

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  • http://www.dimitriou.gr Michail Dimitriou

    Hmm I think sales (convertion rate) is not about seo, but webmarketing and design. SEO is to optimize better the website in order to have more target visitors from search engines

  • http://435digital.com Dario Civinelli

    @Michail I hear what you’re saying – SEO could drive a bunch of traffic to your product pages, but if the design of those pages isn’t good, people might not buy the product. I don’t think that means increased sales can’t be a goal for SEO. A keen SEO agency will be able to tell that there is a problem (via analytics analysis), and try and encourage design changes.