What We’re Reading: Tuesday, September 11, 2012

Here’s what we’re ready this morning over at 435 Digital:

The upcoming iPhone 5 will support 4G LTE, or what Apple calls “the fastest cellular network.”

The company’s latest smartphone will work on networks worldwide, including in the U.S., Europe and Asia, the Wall Street Journal reported on Friday. But the iPhone 5 won’t likely work with all carriers’ LTE networks in every country, a source told the newspaper.

LTE is a next-generation wireless broadband technology that helps users download content, stream video and browse the web at high speeds.

Mobile carriers such as T-Mobile, AT&T and Verizon offer the ultrafast networks. Such wireless providers are encouraging customers to sign up for 4G service as a way of increasing data revenue, according to the WSJ. The quicker the Internet experience, the more people want to log on.

Is a “pin it” button the next “like” for social media? This infographic shares some interesting facts about Pinterest and how it’s grown over the last year

Apple is rumored to be working on a Pandora rival. Some are questioning why, considering the difficulty Pandora has had in monetizing the service. Some speculate that Apple may think they’ll have an easier time selling ads on their version, thanks to their ad platform, iAd.

Apple is talking to the music labels about a streaming music service along the lines of Pandora, says The Wall Street Journal. Industry sources I’ve talked to say that’s correct.

And unlike Apple’s long-running but unsuccessful negotiations with the TV Industrial Complex, this one is easy to imagine getting off the ground.

As Google shifts to a paid search model for Google Shopping, Amazon refuses to join the game.

“Google and Amazon both have the same end goal, to be the destination that people go to to do their product searches, and Amazon’s winning that battle,” said Michael Griffin, founder and chief technology officer of Adlucent, which does search marketing for online retailers and formerly managed Amazon’s paid search.

Meanwhile, Amazon has already removed its listings from Google Shopping. Looking for a Kindle? Google Shopping shows Kindles from Best Buy, eBay and sites called Fumfie and Glyde — but not Amazon.

Amazon-specific items, such as the popular Kindle, can still be found on Google Shopping, but you’ll instead be directed to buy from other retailers that have decided to pay for their listings. While the pay to play model may work out well for large retailers, this model will have a larger impact on smaller advertisers who can’t afford to compete.

Finally, it will come as no surprise that we have a crazy obsession with puppies over here at   435 Digital, so we are thankful Mashable took the time to comb through YouTube and compile this video mashup of people receiving surprise puppies!

That’s what we’re reading today at 435 Digital. Have a great Tuesday!

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