Marketing and social media books piling up

The social media books are piling up on my end table and I am considering buying either a Kindle or an iPad so I can keep up with my reading AND save book shelf space.  One of the great things about the Kindle is that it can hold dozens of a books at a time as well as your bookmarks. Most of the trade paperbacks I’m reading are on business and social media. When I’m done I’ll keep some,  give away some,  but  truthfully most won’t get to share shelf space with my hard covers.  Here’s a look at what I’ve begun reading. I’ll be interviewing many of these authors in the next few months.

Engage by Brian Solis. I admire Solis high level thinking on the ways in which social media is revamping industries and reshaping individual organizations.  Social media is a powerful agent for change and Solis has his finger on the pulse of it. This is the kind of read that takes concentrated time – I haven’t had it!

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith. I’ve been enjoying  Chris Brogan’s blog for a long time and I heard Julien Smith talk last week at a technology event and I was impressed by his message. With the rise of celebrity on the Web, and the erosion of trust related to media, it’s useful to explore the edges  of where the two intersect.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee Mauborgne, both professor’s at France’s INSEAD.  Blue ocean is a metaphor for an expanding, competitor-free market created by an innovative  company in untapped market space. I’ve had three people I trust recommend this book to me so it’s a must read.

Can Journalism Be Saved?: Rediscovering America’s Appetite for News by Rachel Davis Mersey. Why is this book on this list? I heard Mersey speak at the Poynter Institute in July. Her updated ideas about how to build your business by creating an appropriate persona for  your customer are useful for small business and all types of organizations.

The Thank You Economy By Gary Vaynerchuk. This is a great fast read on the power of the Internet as a marketing tool. Vaynerchuk successfully increased the profitability of his family wine business using social media. He believes that everyone is misunderstanding the economic impact of the social web and that return on investment is imminent from Web marketing tools. This is the only one I have finished reading. And Vaynerchuk has been so successful that he is quitting the wine business to share his social media know how full time.

 

 

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