Archive | June, 2011

Brand, reputation and social media

Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of  public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of […]

Social Media Icon: Beverly Robertson on the art of nudging blogs

Beverly Robertson is the national director of the Pregnancy & Newborn Health Education Center at the March of Dimes, where she runs large educational campaigns. Her team answers questions from the public about preconception, pregnancy, preterm birth, and baby care; and they also offer daily pregnancy and baby tips trough Twitter. She twitters at @marchofdimes and […]