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Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of public image and wrote extensively about his ideas. During his long career, [Bernays lived to be 103] he profoundly affected the minutia of […]
Beverly Robertson is the national director of the Pregnancy & Newborn Health Education Center at the March of Dimes, where she runs large educational campaigns. Her team answers questions from the public about preconception, pregnancy, preterm birth, and baby care; and they also offer daily pregnancy and baby tips trough Twitter. She twitters at @marchofdimes and […]
I keep writing about “listening” and “talking” in the public spaces of the internet. You’re taking classes and learning from friends about various social networks like Facebook, Twitter, Yelp and others. But if you are getting ready to build a web presence for your business, service, or cause, or simply want to know more about […]