Sign up for April’s expanded seminars and one-day boot camp

Our first run of seminars in March has been a huge success. We worked with more than 100 people, including entrepreneurs, store owners, marketers, publicists, lawyers, bankers, students and retirees.

We learned a lot and are quickly expanding our seminars.

435 Digital now offers six different types of seminars. Our seminars run 2.5 hours, are designed for all skill levels and range in price from $50 to $200. All of our seminars are held at Tribune Tower in downtown Chicago.

Can’t make it to the city during the week? We have two additional options.  On Wednesday, April 27 we will offer two seminars in Westchester, IL at the Westbrook Corporate Center.  On Saturday, April 30, we will hold an all-day boot camp at Tribune Tower.

Here is our complete schedule for April. To register for a seminar, please click on the appropriate link. Questions? Interested in scheduling your own private seminar? Email us directly.

We look forward to meeting you soon.

 

Our April Seminars

Starting Your Own Blog on WordPress, $50

Whether you want to start blogging for business or pleasure, this introductory seminar is for you.  First, we’ll show you how to set up own blog on the free WordPress platform. Then we’ll teach you how to create posts that will quickly gain an audience.

Seminar Dates and Locations

Tuesday, April 12 | 8 a.m. to 10:30 a.m. |  Tribune Tower | Click for more info &  to register

Tuesday, April 12 | 6 p.m. to 8:30 p.m.  |  Tribune Tower | Click for more info &  to register

 

Introduction to Facebook and Twitter, $50

You are finally ready to jump in and see what everyone is talking about. In this introductory class, we will walk you through the two leading social networks–Facebook and Twitter.

Seminar Dates and Locations

Wednesday, April 13 | 8 a.m. to 10:30 a.m. | Tribune Tower | Click for more info & to register

Wednesday, April 13 | 6 p.m. to 8:30 p.m.  | Tribune Tower | Click for more info & to register

Wednesday, April 27 | 3 p.m. to 5:30 p.m.  | Westchester, Ill. | Click for more info & to register

 

Social Media for Business: Creating Your Strategy, $150

Learn how to make social networks work for your business. In this intermediate seminar, we will show you how to design a  strategy for your business using the leading social networks. We will focus on Facebook, Twitter, Yelp, YouTube, Flickr and LinkedIn.

Seminar Dates and Locations

Thursday, April 14 | 6 p.m. to 8:30 p.m.  | Tribune Tower | Click for more info & to register

Monday, April 18 | 8 a.m. to 10:30 a.m. | Tribune Tower | Click for more info & to register

Wednesday, April 27 | 6 p.m. to 8:30 p.m. | Westchester, Ill. | Click for more info & to register

 

Facebook for Business – Advanced Level, $175

Learn how to make Facebook really work for your business. In this advanced seminar, we will show you how to take full advantage of your Facebook Page–including its design, content, interactions, analytics and advertising campaign.

Seminar Dates and Locations

Tuesday, April 19 | 8 a.m. to 10:30 a.m. | Tribune Tower | Click for more info & to register

Tuesday, April 19 | 6 to 8:30 p.m. | Tribune Tower | Click for more info & to register

 

Twitter for Business – Advanced Level, $175

Learn how to make Twitter really work for your business. In this advanced seminar, we will show you how to take full advantage of your Twitter profile–including setting up your profile, growing your following, sharing relevant information and monitoring conversations about your business.

Seminar Dates and Locations

Wednesday, April 20 | 8 to 10:30 a.m. | Tribune Tower | Click for more info & to register

Wednesday, April 20 | 6 to 8:30 p.m.  | Tribune Tower | Click for more info & to register


SEO for Business, $200

Designed for both beginners and those with some SEO experience, this seminar is divided into two parts. First, we will teach you the basic principles of SEO. Then, we will go step-by-step through the key factors that search engines look at. This seminar is taught by Brent Payne.

Seminar Date and Location

Monday, April 25 | 6 to 8:30 p.m. | Tribune Tower | Click for more info &  to register

 

Web Development, SEO & Social Media Boot Camp, $400

In one day, learn the fundamentals of website development, social media strategy and SEO. This boot camp is designed for both business owners and communication professionals who need to brush up on their online marketing skills.

Sessions will be led by 435 Digital’s Tracy Schmidt and Brent Payne, as well as Eric Marden of Blue Print Design Studios. The Boot Camp is limited to 40 people, and a catered lunch will be served.

Boot Camp Date & Location

Saturday, April 30 | 8:30 a.m. to 3:30 p.m. | Tribune Tower | Click here for more info & to register

 

Our Instructors

Tracy Samantha Schmidt leads all of our seminars on social media and blogging. Previously, Tracy was the editorial director of ChicagoNow and reported for Time Magazine. She has also taught several graduate-level classes on social media at DePaul University and has presented at conferences nationwide.

Brent D. Payne leads our sessions specifically on SEO. He is an international expert on SEO, presenting regularly at Search Engine Strategies, Search Marketing Expo and PubCon. Before joining 435 Digital as director of SEO and social media, Brent oversaw all SEO strategy for Tribune Company.