Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD, some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone.
An ad for white out. Sound exciting? Not really.
Have you ever thought, “I wish I could take something like a ‘runway style virtual tour’ of a store and see what they have right now?” Well, it’s here.
We’ve talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome.